privacy policy
» Introduction
» Collected Information
(b) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services (including [DETAILS]);
2. The privacy policy should be clearly and easily accessible to website visitors from the website home page and any page which collects personal data (e.g. “The personal information we collect on this page will be treated in accordance with our privacy policy”). In addition, key information about the use of personal data should be provided on the page where the data is collected, rather than in a separate document.
3. “Personal information”: for day-to-day purposes, it is best to assume that all information which relates to a living individual constitutes personal information. We use “personal data” and “personal information” interchangeably in this template.
(d) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters;
(e) any other information that you choose to send to us;
We may send a cookie which may be stored on by your browser on your computer’s hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website’s usability and for marketing purposes. We may also use that information to [recognise your computer when you visit our website, and to personalise our website for you]. [Our advertisers may also send you cookies.]
Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.) This will, however, have a negative impact upon the usability of many websites [, including this one].]
[We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: http://www.google.com/privacypolicy.html.]
» Using your Personal Data
5. Specify here the uses to which you will put cookies and the data that you collect from cookies.
6. If your site doesn’t use cookies, the paragraphs on cookies can be deleted.
If you don’t use Google Analytics, you should check whether your analytics system uses cookies and include an appropriate explanatory paragraph if it does.
» We may use your personal information to:
(a) administer the website;
(b) improve your browsing experience by personalising the website;
(c) enable your use of the services available on the website;
(d) send to you goods purchased via the website, and supply to you services purchased via the website;
(e) send statements and invoices to you, and collect payments from you;
(f) send you general (non-marketing) commercial communications;
(g) send you email notifications which you have specifically requested;
(h) send to you [our newsletter and other] marketing communications (relating to our business [or the businesses of carefully-selected third parties] which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications to be sent by emailing us at [EMAIL]) ;
(i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
(j) deal with enquiries and complaints made by or about you relating to the website; and
(k) OTHER USES.
We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.
9. You must list here all the uses to which you will (or may in future) put personal data. Again, we have suggested some common categories.
10. It is good practice to also say what you will not do with personal information (within reason).
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and
(d) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.]
» International Data Transfers
[If you are in the European Union, information which you provide may be transferred to countries (including [the United States], [Japan], [OTHER COUNTRIES]) which do not have data protection laws equivalent to those in force in the European Union. You expressly agree to such transfers.]]
» Security of Your Personal Data
12. The internet does not respect national borders, and if you are unsure whether your website or business involves or may involve the international transfer of personal data, it is sensible to err on the side of caution, and allow your users the opportunity to consent to international transfers. In some cases it may be possible to specify the countries to which you will send data.
13. There is an obligation upon data controllers to store personal data securely. You may provide details of your security measures here.
[You are responsible for keeping your password and user details confidential. We will not ask you for your password.]
[We may also notify you of changes to our privacy policy by email.]
You may instruct us not to process your personal data for marketing purposes by email (to [EMAIL]) at any time. (In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes.)
» Third Party Websites
» Updating information

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